EscapeTheMatrix
Between 2023 and 2024, Studio Keaz worked in close collaboration with the founder of Escape The Matrix (ETM) to develop its visual identity and establish the foundations of a singular creative universe.
Our role was to shape the entire art direction and branding:
Graphic identity & logo:
design of the ETM logotype, conceived as a recognizable typographic block (EscapeTheMatrix, with E/T/M in capitals).
Product design:
creation of visuals and design for every piece in the collection — jerseys, t-shirts, joggers, beanies. Each item was crafted from A to Z, aligned with the brand’s DNA.
Visual communication:
development of visuals for social media and establishment of a strong, consistent aesthetic across all platforms.
In parallel, the brand’s founder managed all aspects of marketing, sales, and logistics (website, distribution, inventory). This joint effort allowed ETM to stand out with a clear and impactful identity, built on both artistic vision and strategic execution.
From Paris to the World - ETM Worldwide
Although concentrated within a two-year span, the project quickly extended beyond French borders. Thanks to its strong image and an engaged community, ETM reached an international audience. The nickname ETM Worldwide reflects this ambition and reach, giving the brand a dimension far beyond Paris.
Legacy
Today, the website is no longer online, but the Instagram and Twitter accounts (@ETM_FR) still showcase this creative journey. For Studio Keaz, ETM remains a prime example of a project where design and strategy came together in close collaboration, giving birth to a strong and memorable visual identity.